Cheers! It's Miller Time.

Partygoers and beer lovers now have more reasons to celebrate as Miller Genuine Draft has been officially launched in the Philippines. The arrival of the international brand heralds the start of more awesome parties and longer nights, and this golden drink is definitely a welcome addition to the vibrant Manila party scene.

The grand launch was hosted by 71 Gramercy, one of the hippest and classiest—if not the hippest and classiest—party places in Manila. The breathtaking cityscape seen from the top floor of 71 Gramercy was the perfect backdrop for ice-cold beers and the happy bunch of people enjoying them. The party was in full swing in a matter of minutes: hors d’oeuvres are passed around, caps are twisted off the Miller bottles; the DJs blow off the roof with their EDM selections, and the guests’ excited chatter fills the space as they sip on their beers.

The perfect party drink, Miller Genuine Draft has a distinctively smooth taste, a light brew ideal for long nights of dancing and catching up with friends—and making new ones. Parties all over the world have been embracing this beer: a refined product and a modern icon that also symbolizes its patrons—the contemporary yuppie crowd, young and successful.

Uncompromising and Unchanging

Miller Genuine Draft was created by German entrepreneur Fredrick Miller, who dreamed of establishing a worldwide brand someday. His passion for beer and brewing, mixed with his instinctive entrepreneurial skills, propelled Miller Brewing Company to the forefront of the industry after years of painstaking work, of continuous brewing process improvements, and of steadfast adherence to values. The company strived to keep their high standards for brewing and made sure each bottle contains the highest quality of beer.

The product is cold-filtered through a ceramic filtration system before packaging, and then it undergoes a sterilized filling process. The proprietary LSCDH hopping process makes the beer ultra-stable, allowing it to withstand the harmful effects of light and thus allowing the use of a clear flint bottle—which showcases its distinct golden hue.

I like the fact that Miller is light enough to enjoy, especially for all-nighters. While I personally prefer dark beers, they are not really designed for the partying crowd, so when I’m in the mood for a more “active” night, Miller is definitely on top of my beer choices. And knowing my alcohol capacity, I can consume a dozen bottles of this in one night… or more, LOL!

Miller Genuine Draft is now available at 71 Gramercy and M Café. Catch the Miller parties on May 29 (Chaos), June 6 (Hyve) and June 13 (Black Market).

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